Conifer, a new startup founded by engineers from Lucid Motors and Apple’s electric vehicle project. Is pioneering a novel approach to electric hub motors. Their design eliminates the use of rare earth elements by utilizing ferrite magnets, which are more abundant and cost-effective. This innovation not only reduces costs but also mitigates supply chain risks associated with rare earth materials.
The company’s proprietary stator design enhances efficiency and power output while being half the size of comparable options. This compact and efficient design allows for a “drop-in” replacement in existing vehicles. Offering a 10% range improvement without necessitating major design changes.
Conifer has secured a $20 million seed funding round from investors including True Ventures, MaC Ventures, and MFV Partners. The company is initially targeting the small mobility market, focusing on two-, three-, and four-wheeled vehicles, as well as applications in lawnmowers, tractors, and HVAC systems. Production motors are expected to ship later this year.
To support scalable production, Conifer plans to implement highly automated and adaptable manufacturing lines, enabling the production of different motor sizes on the same line. This strategy aims to localize the supply chain and reduce complexity, differentiating Conifer from previous attempts at microfactory models.
Conifer’s approach aligns with a broader industry trend toward reducing reliance on rare earth materials in electric motors. Companies like Niron Magnetics are also developing rare-earth-free magnets, attracting investments from major automotive manufacturers such as GM and Stellantis. These developments reflect a growing emphasis on sustainable and secure supply chains in the electric vehicle industry.
