Google is officially rebranding Project Starline—its futuristic 3D video conferencing system—as Google Beam, and the company has committed to shipping it later this year. The announcement came during Google I/O 2025, where the company said Beam will begin rolling out to early enterprise customers like Deloitte, Salesforce, Citadel, NEC, and Duolingo through a previously announced partnership with HP.
Beam represents a major leap in video conferencing technology. It combines custom hardware—including a six-camera setup and a proprietary light field display—with advanced AI to create 3D renderings of users in real time. The result, Google claims, is an immersive experience that mimics in-person interaction, thanks to millimeter-accurate head tracking and 60 FPS streaming.
When it launches, Google Beam teleconferencing platform will integrate with Google Meet and other major video tools, including Zoom. One standout feature is real-time AI-powered speech translation that retains the original speaker’s voice, tone, and expressions—even when translated into another language.
“The result is a very natural and deeply immersive conversational experience,” said Google CEO Sundar Pichai, highlighting Beam’s potential to transform remote communication.
Can Beam Thrive in a Post-Remote Work World?
Beam appears to be built for hybrid and distributed teams, yet the business world is steadily trending back toward in-office setups. The shift raises a key question: will there still be enough demand for immersive telepresence technology?
Despite ongoing debates about productivity in remote work, some organizations may still benefit from high-fidelity office-to-office meetings, especially global firms with distributed locations. Beam could serve as a high-end solution for enterprise-grade collaboration, replacing standard video calls with something far more life-like.
In fact, Google says that over 100 companies, including WeWork and T-Mobile, tested early prototypes of the system. Now, Google is working with channel partners like Diversified and AVI-SPL, as well as Zoom, to bring Beam to organizations around the world.
Whether Beam becomes the new standard for business communication or remains a niche tool for large enterprises, it clearly signals Google’s long-term investment in redefining the future of virtual meetings.
